Webinar "Nachhaltigkeit kommunizieren und Greenwashing vermeiden"

Communicating sustainability and avoiding greenwashing

Webinar

Communicate sustainability and avoid greenwashing

Plastics, and bioplastics in particular, these days are expected to be sustainable, environmentally friendly and recyclable. Brand owners and producers are developing sustainability strategies, using bioplastics, which are a great alternative to conventional plastics, but have a deficit from the consumer’s point of view: they are not identifiable to the bare eye and also need a lot of explanation. Communication is key here. Unfortunately, catchy advertising messages often enough turn out to be a pitfall.   In our webinar we raise your awareness on the topic of correct communication in connection with bioplastics. We share with you how to visualize the “bio” in your plastic product and tell you in which cases you should not abstain from taking legal advice.

Communicate authentically without Greenwashing

In our webinar (in German language!) we raise your awareness on the topic of correct communication in connection with bioplastics. We share with you how to visualize the “bio” in your plastic product and tell you in which cases you should not abstain from taking legal advice. Save your seat in the German webinar!

You are invited for our next webinar!

You are invited to our next webinar: “Bioplastics – compley or yet quite simple”.

zur Case StudySave your seat now!

Or do you want to get an overview of our granules today?

Here you can find our “Plastics care for Future” portfolio .