Communicating sustainability and avoiding greenwashing

Communicate sustainability and avoid greenwashing

Plastics, and bioplastics in particular, these days are expected to be sustainable, environmentally friendly and recyclable. Brand owners and producers are developing sustainability strategies, using bioplastics, which are a great alternative to conventional plastics, but have a deficit from the consumer’s point of view: they are not identifiable to the bare eye and also need a lot of explanation. Communication is key here. Unfortunately, catchy advertising messages often enough turn out to be a pitfall.   In our webinar we raise your awareness on the topic of correct communication in connection with bioplastics. We share with you how to visualize the “bio” in your plastic product and tell you in which cases you should not abstain from taking legal advice.

Communicate authentically without Greenwashing

In our webinar we raise your awareness on the topic of correct communication in connection with bioplastics. We share with you how to visualize the “bio” in your plastic product and tell you in which cases you should not abstain from taking legal advice. Save your seat in the German webinar!

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