Definition of sustainability

Definition of Sustainability

Using existing resources efficiently without compromising the ability of current and future generations to meet their needs. Consumption and production must move away from the idea of single use – because waste is not a sustainable approach. Plastics, with their high sustainability potential, are indispensable in this context. Society and business must find a responsible way of dealing with our limited resources and make the circular economy the new guiding principle: use products for a long time and several times. Avoid waste. We recommend that companies who want to switch to sustainable packaging or increase the proportion first define key areas of focus. This is because packaging solutions vary in their type depending on whether the focus is to be on renewable raw materials, recyclability or the carbon footprint.