Definition of sustainability

Find out what sustainability means - from the efficient use of resources to the circular economy. Discover how plastics with high sustainability potential can help to conserve natural resources and avoid waste.

What does sustainability mean?

Sustainability is a central principle that meets the needs of the present generation without compromising the ability of future generations to meet their own needs. In practice, this means: conserving natural resources, reducing emissions, and promoting environmentally friendly alternatives. Sustainability encompasses ecological, economic, and social aspects – making it much more than just an environmental concept.

Sustainability in the plastic industry

Sustainability is becoming increasingly important everywhere, including in the plastic industry. The goal is to design plastics so that they are produced resource-efficiently, used efficiently, and can be recycled or biodegraded at the end of their life cycle. At FKuR, the focus is on the development and marketing of sustainable plastic solutions – from bio-based raw materials to recyclable or recycled materials, and compostable packaging – all under the aspect of sustainability.

Why is sustainability so important?

Using existing resources efficiently without compromising the ability of current and future generations to meet their needs. Sustainability means that consumption and production are no longer designed for single use – because waste is not a sustainable approach. Plastics, with their high sustainability potential, are indispensable in this context. Society and business must find a responsible way of dealing with our limited resources and make the circular economy the new guiding principle: use products for a long time and several times. Avoid waste. We recommend that companies who want to switch to sustainable packaging or increase the proportion first define key areas of focus. This is because packaging solutions vary in their type depending on whether the focus is to be on renewable raw materials, recyclability or the carbon footprint. Sustainability is not just a trend, but a necessity for the future. Here are 8 simple ideas for your sustainable product.

The PPWR regulation and its role in sustainability

An important legal regulation to promote sustainability in the packaging industry is the PPWR (Packaging and Packaging Waste Regulation) of the European Union. This regulation aims to reduce packaging waste, promote recycling and sustainably reduce the environmental impact of packaging materials. Companies must design their packaging so that it is recyclable or compostable, which contributes to a circular economy. For more information on the specific regulations of the PPWR to promote sustainability, please refer to our PPWR Regulation Overview, which will help you understand all the important details and be prepared for the new requirements.

Act sustainably together – start now!

Are you interested in eco-friendly plastic solutions or want to learn more about sustainable materials?
Contact us – We would be happy to advise you on our innovative, sustainable products and projects that promote sustainability.